A Show For A Change works with mission-driven storytellers and charitable partners to change the world.


Learn about us below!


Jared Milrad, J.D.,M.S.

Founder and President

Jared Milrad is a seasoned entrepreneurial leader adept at launching innovative projects and achieving tangible results. An accomplished filmmaker, advocate, and entrepreneur with more than 10 million views worldwide, Jared worked for President Barack Obama and served in The White House, founded a nationally recognized non-profit organization supported by Warren Buffett's family foundation, and appeared in Hillary Clinton's historic presidential campaign commercials ("Getting Started," "Equal"). He has been profiled by dozens of media outlets around the world, including The New York Times, The Chicago Tribune, BBC News, The Guardian, The Times of London, TIME, MSNBC, CBS, NBC, and ABC News.

Jared received performance training at the prestigious The Second City Chicago and the Howard Fine Acting Studio in Hollywood. He is a proud member of the Screen Actors Guild and AFTRA (SAG-AFTRA) and Summit Series, a curated community of creative entrepreneurs and innovators.

Jared holds a law degree from Northeastern University School of Law, a graduate degree from Tufts University, and an undergraduate degree with highest honors from North Carolina State University. Jared lives in Long Beach, CA, where he was a first-time candidate for City Council endorsed by actor Kal Penn. Jared and his husband, Nate, are proud parents of their adopted dog, Oliver.


Daniel Yeh

Chief Marketing and Business Development Officer

Daniel Yeh is a seasoned professional and entrepreneur with extensive domestic and international business experience. Daniel knows what it takes to build a successful company. He has been associated with multiple successful companies - MySimon, MySpace, and Fandango are just a few.
 

Daniel is an activist and philanthropist. He believes strongly in doing charitable deeds to make our world a better place. His contributions include building and funding a clean water well in Ghana and reducing child mortality by providing nutrition and immunization to those in need.
 

Daniel is a proud UCLA Bruin who enjoys running and traveling. He looks forward to the next adventure with his wife and son.

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Tashion Macon, PhD, MBA

CHIEF IMPACT OFFICER

Tashion Macon has emerged as a modern-day marketing guru. Her visionary strategies have catapulted sales and brand awareness for iconic brands such as T-Mobile, Burger King, and MTV, NFL, NASCAR, and Microsoft/XBOX. As the Senior Manager of Partnerships and Promotions for T-Mobile, Macon successfully managed the NBA Entertainment partnership and spearheaded successful lifestyle and partnership programs for "The Academy Awards," "Grammy Awards,” "Oprah,” "NBA," "NFL," "Sundance Film Festival,” MTV/Viacom, and all other network and cable media investments as well as evaluated the ROI/ROO of each.

Tashion actively participated in creating T-Mobile's first-ever, multi-year Hispanic sport promotional partnership, exploding market share through sponsorship of the World Cup and an on-going $30MM+ program. Tashion launched her career in the music business of Antonio 'LA' Reid and Kenneth 'Babyface' Edmonds' LaFace Records executing dynamic marketing campaigns for multi-platinum recording artists TLC, Toni Broxton, Usher, Outkast, and Pink. At Warner Strategic Marketing, Macon amplified partner product sales by more than l2O%. Macon went on to identify an underserved, burgeoning market for niche compilations and music anthologies targeting Christian/Faith-focused and affluent African American markets, exploding first-run sales by generating $10MM, and causing 2001 to be the most successful year in category history. Macon’s unique ability to identify talent and influence the music market turned artists such as Travis Barker, John Legend, Kelly Clarkson, Leona Lewis, and The Black Eyed Peas into influential brands.

Tashion has successfully driven the ideation process, developed integrated and re-branding strategies, and negotiated partnerships for Fortune 100 companies as well as emerging brands across a myriad of highly competitive consumer categories, such as the Beverage category (PepsiCo Brands), Telecommunications (AT&T, T-Mobile USA), Financial (American Express), Apparel and Footwear (Timberland, Reebok, Victoria Secret PINK!, Lucky Brand), and Sports (U.S. Olympics, FIFA/World Cup, NFL, NBA, NASCAR). In addition, her commitment to social impact and social innovation via the partnership of celebrity culture and corporate social responsibility have given voice to the voiceless, placed megaphones in the hands of the masses, and leveraged celebrity social media platforms to inspire the citizen journalist for causes and missions that would otherwise be pressured into silence.


Heather Leider

AGILE PROJECT MANAGER

Heather is an experienced project management and operations professional who has worked in a variety of industries, including entertainment, professional services, IT, and market research. She incorporates her academic background in Organizational Psychology to apply an holistic approach to project management that integrates communication, organizational culture, and individual strengths to engage motivated, high-performing teams.   Heather is also a Certified ScrumMaster, bringing Agile methodologies into her project management work. She has worked with numerous startups and entrepreneurial organizations, helping them build strong operational foundations and achieve their growth and development goals. Heather is inspired by art in all its forms and is engaged within the community regarding animal welfare, homelessness, domestic violence, and LGBTQ issues. 


Nancy Cadena

SENIOR UI/UX Designer

Nancy Cadena is a designer with over 7 years of experience in the advertisement and entertainment industry. Born in Mexico, she has worked with renowned names such as Nestlé Waters México, Salesforce, Electronic Arts and, most recently, PlayStation. You can see some of her work at nancadena.com. Nancy’s a big advocate of simple, clean, and honest user-centered design solutions. She enjoys good stories and has way too many tabs open on her browser at all times.


Kamille White

UI/UX Designer

Kamille White is an experienced creative professional whose hybrid skill set has allowed her to lead various technical and design projects. From art directing to user experience design, she has worked on many brands such as Skechers, Dickies, and ELLE.

At Ball State University, Kamille received a Bachelor of Science from the School of Applied Sciences and Technology. She focused on Printing Technology and Graphic Arts as well as Business Administration. With this concentration, she was able to further explore digital and print design/layout along with printing processes such as offset lithography and screen printing.

Kamille began her professional career in Chicago where she exercised her abilities in graphic design and basic HTML/CSS. After relocating to Los Angeles, she continued her career in the creative field and expanded her scope to UX design and front-end web development. She is also a General Assembly alum and a member of AIGA, the professional association for design. Her hobbies include creating novelty apparel and songwriting. She also enjoys action movies, live concerts and festivals.


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Sivak Khodaverdian

SENIOR Developer

Sivak Khodaverdian has been involved in web development for the last 7 years. He enjoys programming in new technologies and creating systems that are useful and easy to use. In addition to software development, Sivak is passionate about social issues and interested to find out how to best help the disenfranchised so that they also benefit from a society's progress. He holds a B.S. in Computer Science from San Francisco State University.


Juan Arciniega

FRONT END DEVELOPER

Juan Arciniega is a Front End Developer from Los Angeles with a passion for working on cutting edge technology. He has worked with startups, digital agencies, and has built projects for brands such as FX Networks, Dole, Mattel, Disney and Rockstar. He is a strong believer in using technology to help make the world a better place. He loves using code to draw attention to social issues and to be as impactful as possible in a positive way. When he isn't coding he loves playing chess, traveling and watching films.


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Edward Rodriguez

INTERN

Edward is a writer with a passion for comedy. He has received sketch writing training at Upright Citizens Brigade Sunset. He is a recent graduate of California State University, Long Beach where he majored in Communication Studies and Public Relations. Born and raised in Long Beach, California, Edward was heavily involved in aquatics sports and works as a lifeguard part-time. In his free time, he enjoys going to hip hop concerts, writing sketch comedy, watching the Lakers and playing basketball.  


Kiana Madani

STRATEGIC ADVISOR

Iranian-American actress Kiana Madani has been acting, modeling and performing for nearly ten years. Born and raised in San Jose, California, Kiana partook in theatre productions locally and participated in acting classes in San Francisco. She has been in Los Angeles for five years and has worked on multiple TV pilots, national commercials and feature films amongst seasoned actors. Currently, you can watch her in the political drama THE PIRATES OF SOMALIA opposite Al Pacino, Evan Peters, Barkhad Abdi, and Melanie Griffith on Netflix. 


Jonathan Lipton

STrATEGIC ADVISOR

A passionate change agent, Jonathan Lipton is a recognized strategic philanthropy and political consultant focused on business development, social impact, and creating meaningful partnerships. He is passionate about driving growth and leveraging companies to do good.

A native Los Angeleno, Jonathan brings vast experience as an Advisor to A Show For A Change from the non-profit, for-profit, and public sectors. He began his career as a Partnership Specialist in the Office of the Secretary of State, and has since worked with over a dozen non-profit organizations and companies raising millions of dollars, fostering long-term growth, and developing high-impact partnerships.


Matthew Schuster

STRATEGIC ADVISOR

Matthew Schuster is a corporate strategy executive and venture investor, primarily focused on the Sports, Media and Entertainment industries. He is currently an Investor and Advisor in the Global Sports & Entertainment Business Academy, a start-up that provides programs for high school students to learn about careers in the sports and entertainment industries. He is also a Virtual Mentor for Capital Factory, a venture accelerator and investment Fund for entrepreneurs in Texas. Previously, Matt was the Vice President of Corporate Strategy and M&A for Endeavor (formerly WME | IMG). In his role, Schuster identified and evaluated potential investment opportunities and worked across all divisions of the company to strategically optimize their businesses and develop new commercial venture opportunities. Prior to joining Endeavor in 2013, Schuster worked at The Walt Disney Company, focusing on strategy, investments and business development in the sports, media, entertainment and consumer products sectors. He also has experience working in various positions in corporate strategy, business development and mergers & acquisitions at the National Football League, General Electric Company and Goldman, Sachs & Co.

A graduate of Indiana University, Schuster also earned an MBA from Columbia Business School. Originally from Fort Worth, TX, he currently resides in Los Angeles with his wife Tara, son Grayson and dog Lucy.


Molly Kronberg

STrategic Advisor

Molly Kronberg is a senior level strategy, partnership, and business development leader who brings people and companies together to realize opportunities at the intersection of media, entertainment, and technology.

As a principal at Group 5 Consulting, Ms. Kronberg advises start-up and mid-sized companies on go-to-market strategy, partnership development, and employee talent management. She emphasizes outside-the-box thinking and customer/client-centric innovation.

For over twenty years, Ms. Kronberg has cultivated alliances to build and launch solution-based programs, products, and services. Her work on media and technology integrations has included projects at Disney, Time Warner, NBC Universal, and 20th Century Fox. She has broad cross-cultural expertise and has leveraged it to build high-functioning business development teams across the US, Europe, and Asia.

Prior to Group 5 Consulting, Ms. Kronberg was the Vice President, Corporate Strategy, Standards and Business Development and Vice President World Wide Strategic Business Development at DTS. Earlier in her career, she served as Vice President, Sales at MGM, and Executive Director at Warner Bros where she managed award-winning sales and marketing teams that helped revolutionized home entertainment as a category with global customers including Wal-Mart, Costco, and Target.

Ms. Kronberg earned a Bachelor of Arts with a double major in Organizational Studies & Psychology and a minor in Marketing from Pitzer College in Claremont, California.